On the 31st of January we presented the hand-painted canvas backgrounds by La Imitola in the studio, which became a showroom that focused on experience.

It was important for us to present the work in the live experience, because the production of the backgrounds is focussed to serve for photographers and creative artists in their work.

The creation of the first 15 backdrops was a very creative process, with many highs and a few lows, that shaped a new artistic routine. For over a year and a half, this project has taken shape and is now launched to come to light in public.

It is a gift for us, that everyone has their own space of creation and yet opportunities arise that bring everything together. The backdrops and photography are a perfect combination. Here are a few of the shots from the event for you.